Practice Prize Winner — Creating a Measurable Social Media Marketing Strategy : Increasing the Value and Roi of Intangibles and Tangibles for Hokey Pokey
Year of publication: |
2013
|
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Authors: | Kumar, V. |
Other Persons: | Bhaskaran, Vikram (contributor) ; Mirchandani, Rohan (contributor) ; Shah, Milap (contributor) |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Return on Investment | Return on investment | Immaterielle Werte | Intangible assets | Marketingmanagement | Marketing management |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Science, Vol. 32, No. 2, 2013 In: pp. 194-212 In: DOI: 10.1287/mksc.1120.0768 Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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