Practice Prize Winner-Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey
Year of publication: |
2013
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Authors: | Kumar, V. ; Bhaskaran, Vikram ; Mirchandani, Rohan ; Shah, Milap |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 32.2013, 2 (19.11.), p. 194-212
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