Search Results - person:"Shamdasani, Prem N"

The linguistic servicescape : speaking their language may not be enough

Touchstone, Ellen E.; Koslow, Scott; Shamdasani, Prem N.; … - In: Journal of business research : JBR 72 (2017), pp. 147-157

Persistent link: https://www.econbiz.de/10011645555

Determinants of relationship quality and loyalty in personalized services

Shamdasani, Prem N.; Balakrishnan, Audrey A. - In: Asia Pacific journal of management : APJM ; a … 17 (2000) 3, pp. 399-422

Persistent link: https://www.econbiz.de/10006381946

Focus groups : theory and practice

Stewart, David W.; Shamdasani, Prem N. - 1999 - [Nachdr.]

Persistent link: https://www.econbiz.de/10004564162

An experimental approach to investigating satisfaction and continuity in marketing alliances

Shamdasani, Prem N.; Sheth, Jagdish N. - In: European Journal of Marketing 29 (1995) 4, pp. 6-23

Extant research on strategic alliances has relied mainly on case and survey methodologies to examine strategic, structural and operational issues in alliance relationships. Demonstrates that experimental methodology can usefully be employed to examine important strategic and behavioural issues...

Persistent link: https://www.econbiz.de/10014723121

An experimental approach to investigating satisfaction and continuity in marketing alliances

Shamdasani, Prem N.; Sheth, Jagdish N. - In: European journal of marketing : EJM 29 (1995) 4, pp. 6-23

Persistent link: https://www.econbiz.de/10006103017

Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective

Koslow, Scott; Shamdasani, Prem N.; Touchstone, Ellen E. - In: Journal of consumer research : JCR ; an … 20 (1994) 4, pp. 575-585

Persistent link: https://www.econbiz.de/10006684233

Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective.

Koslow, Scott; Shamdasani, Prem N; Touchstone, Ellen E - In: Journal of Consumer Research 20 (1994) 4, pp. 575-85

Persistent link: https://www.econbiz.de/10005785287