Xu, Yang; Jeong, EunHa; Baiomy, Ahmed E.; Shao, Xiaolong - In: International Journal of Contemporary Hospitality Management 32 (2020) 10, pp. 3335-3360
Purpose: This study aims to investigate consumers’ intention to use onsite restaurant interactive self-service technology (ORISST) using a modified value attitude-behavior model. To extend the understanding of how consumers’ dining value focus could influence their intention to use ORISST,...