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Search: person:"Sharif, Marissa A."
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6
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Sharif, Marissa A.
8
Woolley, Kaitlin
4
Shu, Suzanne B.
2
Oppenheimer, Daniel M.
1
Rafieian, Hoori
1
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Journal of marketing research
3
Journal of consumer research : JCR ; an interdisciplinary journal
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Journal of marketing research : JMR
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ECONIS (ZBW)
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1
It's the effort that counts : the effect of self-control on goal progress perceptions
Rafieian, Hoori
;
Sharif, Marissa A.
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 527-542
Persistent link: https://www.econbiz.de/10014294946
Saved in:
2
Down a rabbit hole : how prior media consumption shapes subsequent media consumption
Woolley, Kaitlin
;
Sharif, Marissa A.
- In:
Journal of marketing research
59
(
2022
)
3
,
pp. 453-471
Persistent link: https://www.econbiz.de/10013258046
Saved in:
3
Work-to-unlock rewards : leveraging goals in reward systems to increase consumer persistence
Sharif, Marissa A.
;
Woolley, Kaitlin
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
4
,
pp. 634-656
Persistent link: https://www.econbiz.de/10013542005
Saved in:
4
Incentives increase relative positivity of review content and enjoyment of review writing
Woolley, Kaitlin
;
Sharif, Marissa A.
- In:
Journal of marketing research
58
(
2021
)
3
,
pp. 539-558
Persistent link: https://www.econbiz.de/10012521450
Saved in:
5
Nudging persistence after failure through emergency reserves
Sharif, Marissa A.
;
Shu, Suzanne B.
- In:
Organizational behavior and human decision processes : …
163
(
2021
),
pp. 17-29
Persistent link: https://www.econbiz.de/10012545445
Saved in:
6
The effect of categories on relative encoding biases in memory-based judgments
Sharif, Marissa A.
;
Oppenheimer, Daniel M.
- In:
Organizational behavior and human decision processes : …
162
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012495448
Saved in:
7
The effect of categorization on goal progress perceptions and motivation
Sharif, Marissa A.
;
Woolley, Kaitlin
- In:
Journal of consumer research : JCR ; an …
47
(
2020
)
4
,
pp. 608-630
Persistent link: https://www.econbiz.de/10012316052
Saved in:
8
The benefits of emergency reserves : greater preference and persistence for goals that have slack with a cost
Sharif, Marissa A.
;
Shu, Suzanne B.
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 495-509
Persistent link: https://www.econbiz.de/10011697492
Saved in:
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