Search Results - person:"Sharma, Ruppal Walia"

Meaning-oriented consumption : a systematic review and research agenda

Jain, Surabhi; Banerjee, Ranjan; Sharma, Ruppal Walia - In: International journal of consumer studies 47 (2023) 6, pp. 2305-2334

Persistent link: https://www.econbiz.de/10014427285

IndiGo Airlines brand crisis : assault on passenger goes viral

Sharma, Ruppal Walia - In: Asian journal of management cases 19 (2022) 1, pp. 54-63

Persistent link: https://www.econbiz.de/10013162510

Brand crisis-sentiment analysis of user-generated comments about Maggi on Facebook

Mishra, Mridula S.; Sharma, Ruppal Walia - In: Corporate reputation review : an international journal 22 (2019) 2, pp. 48-60

Persistent link: https://www.econbiz.de/10012035781

Communicating across age-groups : variance in consumer attitudes from tweenagers to adults

Sharma, Ruppal Walia - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 348-362

Persistent link: https://www.econbiz.de/10011443570

Communicating across age-groups: variance in consumer attitudes from tweenagers to adults

Sharma, Ruppal Walia - In: Young Consumers 16 (2015) 3, pp. 348-362

Purpose – This paper aims to study whether age impacts the responses to different communication cues in terms of brand recall, attitude toward advertisement, attitude toward brand and purchase intention, and which age groups respond more favorably to a given cue. Design/methodology/approach...

Persistent link: https://www.econbiz.de/10015044500

Marketing to children : a planning framework

Sharma, Ruppal Walia; Dasgupta, Pinaki - In: Young consumers : insight and ideas for responsible … 10 (2009) 3, pp. 180-187

Persistent link: https://www.econbiz.de/10003898951

Marketing to children: a planning framework

Sharma, Ruppal Walia; Dasgupta, Pinaki - In: Young consumers : insight and ideas for responsible … 10 (2009) 3, pp. 180-187

Persistent link: https://www.econbiz.de/10008316294