Marketing to children : a planning framework
Year of publication: |
2009
|
---|---|
Authors: | Sharma, Ruppal Walia ; Dasgupta, Pinaki |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 10.2009, 3, p. 180-187
|
Subject: | Marketingmanagement | Marketing management | Kinder | Children | Zielgruppe | Target group |
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