The present study aims to identify the demographic variables that influence rural customers' decision-making rules in the process of purchasing fast-moving consumer goods (FMCGs) products. Five FMCG personal care products are taken into consideration for the study. A multistage proportionate...

Purpose: The purpose of this study is to examine the relationships between the dimensions of sustainable competitive advantages in the Indian low cost airlines. Design/methodology/approach: This study used structural equation modelling methods to identify the factors that significantly affect...

Purpose – The purpose of this paper is to identify facts of effective positioning mechanism for Indian market and develop a model that integrates three essential aspects of international trade, which have not been addressed combined yet. Design/methodology/approach – The article develops the...