Sharma, Veenu; Kedia, Bhuvnesh; Yadav, Vandana; Mishra, … - In: Journal of Indian Business Research 12 (2020) 1, pp. 43-61
Purpose: The purpose of this study is to analyze the current scenario of private labels from consumers and retailers’ point of view and provide inputs to the retailers that will help them to increase their profitability. Profitability for retailers is a resultant of efficient inventory...