Liao, Shu-Hsien; Widowati, Retno; Lin, Ting-Hung - In: Journal of Hospitality and Tourism Technology 12 (2021) 4, pp. 712-729
Purpose In terms of service hospitality, recent discussions of value-in-use from the perspective of service-dominant logic have focused on the customer’s determination of value and control of the value creation process. The purpose of this paper is to extend these discussions by exploring the...