Search Results - person:"Singh, Surendra N."

Unveiling stars : how graphical displays of online consumer ratings affect consumer perception and judgment

Mousavi, Javad; Singh, Surendra N.; Chatterjee, Promothesh - In: Journal of marketing research 61 (2024) 2, pp. 225-247

Persistent link: https://www.econbiz.de/10014584191

Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions

Attari, Amin; Chatterjee, Promothesh; Singh, Surendra N. - In: Journal of business research : JBR 143 (2022), pp. 366-374

Persistent link: https://www.econbiz.de/10013194546

Opposites attract : impact of background color on effectiveness of emotional charity appeals

Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 644-660

Persistent link: https://www.econbiz.de/10012494708

Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior

Yin, Bingqing Miranda; Li, Yexin Jessica; Singh, Surendra N. - In: Journal of marketing 84 (2020) 6, pp. 57-73

Persistent link: https://www.econbiz.de/10012309678

Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand

Mishra, Sanjay; Singh, Surendra N.; Fang, Xiang; Yin, … - In: The journal of product & brand management 26 (2017) 2, pp. 159-176

Persistent link: https://www.econbiz.de/10011700748

Effects of employees' positive affective displays on customer loyalty intentions : an emotions-as-social-information perspective

Wang, Ze; Singh, Surendra N.; Li, Yexin Jessica; … - In: Academy of Management journal : AMJ 60 (2017) 1, pp. 109-129

Persistent link: https://www.econbiz.de/10011670969

Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand

Mishra, Sanjay; Singh, Surendra N.; Fang, Xiang; Yin, … - In: Journal of Product & Brand Management 26 (2017) 2, pp. 159-176

Purpose Co-branding is popular with partnerships between well-known and new brands. In a laboratory study, this paper aims to examine the effects of a single ally and multiple allies on quality perception of a brand. The results suggest that the quality perception of the new brand depends on the...

Persistent link: https://www.econbiz.de/10014896946

Do cold images cause cold-heartedness? The impact of visual stimuli on the effectiveness of negative emotional charity appeals

Choi, Jungsil; Rangan, Priyamvadha; Singh, Surendra N. - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 417-426

Persistent link: https://www.econbiz.de/10011633846

Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?

Kim, Dongwook; Mishra, Sanjay; Wang, Ze; Singh, Surendra N. - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 509-518

Persistent link: https://www.econbiz.de/10011633873

Impact of death-related television programming on advertising evaluation

Rangan, Priyamvadha; Singh, Surendra N.; Landau, Mark J.; … - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 326-337

Persistent link: https://www.econbiz.de/10011410150