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Search: person:"Solem, Birgit Andrine Apenes"
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Solem, Birgit Andrine Apenes
6
Pedersen, Per Egil
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Bowden, Jana
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Brekke, Thomas
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Conduit, Jodie
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Fredriksen, Jan Ivar
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Hollebeek, Linda D.
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International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
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Journal of marketing management : MM
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Review of managerial science : RMS
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The handbook of communication engagement
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The journal of consumer marketing
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ECONIS (ZBW)
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Overcoming barriers to transformation in manufacturing firms : a path-dependence perspective of digital servitization
Brekke, Thomas
;
Lenka, Sambit
;
Kohtamäki, Marko
; …
- In:
Review of managerial science : RMS
18
(
2024
)
2
,
pp. 385-412
Persistent link: https://www.econbiz.de/10014551400
Saved in:
2
Dynamic capabilities in the realisation of omnichannel retailing
Solem, Birgit Andrine Apenes
;
Fredriksen, Jan Ivar
; …
- In:
International journal of retail and distribution management
51
(
2023
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10013552678
Saved in:
3
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
4
Influences of customer participation and customer brand engagement on brand loyalty
Solem, Birgit Andrine Apenes
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 332-342
Persistent link: https://www.econbiz.de/10011553708
Saved in:
5
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
6
The role of customer brand engagement in social media : conceptualisation, measurement, antecedents and outcomes
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 223-254
Persistent link: https://www.econbiz.de/10011688467
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