Ely, Dahan; Arina, Soukhoroukova; Martin, Spann - In: GfK Marketing Intelligence Review 3 (2011) 2, pp. 16-25
Preference markets address the need for scalable, fast and engaging market research in new product development. The Web 2.0 paradigm, in which users contribute numerous ideas that may lead to new products, requires new methods of screening those ideas for their marketability and preference...