Cova, Bernard; Spencer, Robert; Ferreira, Fabiana; … - In: Journal of Business & Industrial Marketing 36 (2020) 12, pp. 2243-2256
Purpose: Solutions are here approached from the focal net point of view i.e. the collaborative arrangements through which firms combine their individual offerings into a coherent, customer-facing solution. Focal nets are seen as an effective way to organize for value-system and solution...