Pencarelli, Tonino; Conti, Emanuela; Splendiani, Simone - In: Journal of Cultural Heritage Management and Sustainable … 7 (2017) 4, pp. 430-448
Purpose The purpose of this paper is to propose a new management approach to analyse the processes of museums in the experience logic and, on the basis of such a model, to study the management processes of the National Gallery of the Marches in Urbino, one of the most important museums in Italy....