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Search: person:"Srinivasan, Raji"
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Srinivasan, Raji
66
Lilien, Gary L.
11
Rangaswamy, Arvind
8
Umashankar, Nita
8
Sridhar, Shrihari
7
Grewal, Rajdeep
4
Sihi, Debika
4
Brush, Thomas H.
3
Haunschild, Pamela
3
Hindman, Dustin
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Narayanan, Sriram
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Ramani, Nandini
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Giannetti, Verdiana
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Kumar, V.
2
Mallapragada, Girish
2
Parrino, Robert
2
Pavlou, Paul A.
2
Seldin, Daniel
2
Varadarajan, Rajan
2
Yadav, Manjit S.
2
Ahsan, Faisal M.
1
Becerril-Arreola, Rafael
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Kim, Minchung
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1
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1
Lee, Leonard
1
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1
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5
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2
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ECONIS (ZBW)
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41
Should firms spend more on research and development and advertising during recessions?
Srinivasan, Raji
;
Lilien, Gary L.
;
Sridhar, Shrihari
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 49-65
Persistent link: https://www.econbiz.de/10009160719
Saved in:
42
Marketing theory and applications ; 2011=Vol. 22
Srinivasan, Raji
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009260904
Saved in:
43
Developing customer service innovations for service employees : the effects of NSD characteristics on internal innovation magnitude
Umashankar, Nita
;
Srinivasan, Raji
;
Hindman, Dustin
- In:
Journal of service research : JSR
14
(
2011
)
2
,
pp. 164-179
Persistent link: https://www.econbiz.de/10009266745
Saved in:
44
Developing Customer Service Innovations for Service Employees: The Effects of NSD Characteristics on Internal Innovation Magnitude
Umashankar, Nita
;
Srinivasan, Raji
;
Hindman, Dustin
- In:
Journal of service research : JSR
14
(
2011
)
2
,
pp. 164-180
Persistent link: https://www.econbiz.de/10008996485
Saved in:
45
Should Firms Spend More on Research and Development and Advertising During Recessions?
Srinivasan, Raji
;
Lilien, Gary L
;
Sridhar, Shrihari
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 49-66
Persistent link: https://www.econbiz.de/10008999336
Saved in:
46
Interactive technologies and retailing strategy : a review, conceptual framework and future research directions
Varadarajan, Rajan
;
Srinivasan, Raji
;
Vadakkepatt, …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 96-110
Persistent link: https://www.econbiz.de/10003987328
Saved in:
47
Marketing spending strategy in recessions
Lilien, Gary L.
;
Srinivasan, Raji
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 181-182
Persistent link: https://www.econbiz.de/10008654340
Saved in:
48
Calculating, creating, and claiming value in business markets: Status and research agenda
Lilien, Gary
;
Grewal, Rajdeep
;
Bowman, Douglas
;
Ding, Min
; …
- In:
Marketing Letters
21
(
2010
)
3
,
pp. 287-299
Persistent link: https://www.econbiz.de/10008526559
Saved in:
49
Survival of high tech firms: the effects of diversity of product-market portfolios, patents, and trademarks
Srinivasan, Raji
;
Lilien, Gary L.
;
Rangaswamy, Arvind
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
2
,
pp. 119-128
Persistent link: https://www.econbiz.de/10003735962
Saved in:
50
Sources, characteristics and effects of emerging technologies: Research opportunities in innovation
Srinivasan, Raji
- In:
Industrial marketing management : the international …
37
(
2008
)
6
,
pp. 633-640
Persistent link: https://www.econbiz.de/10008092961
Saved in:
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