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Search: person:"Srivastava, Rajendra K."
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Srivastava, Rajendra K.
49
Srivastava, Rajendra Krishan
36
Kim, Namwoon
14
Kumar, V.
8
Han, Jin K.
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ECONIS (ZBW)
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51
Section IV: What Are the Contributions of Marketing to Organizational - Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activit...
Srivastava, Rajendra K.
;
Shervani, Tasadduq A.
;
Fahey, Liam
- In:
Journal of marketing
63
(
1999
),
pp. 168-179
Persistent link: https://www.econbiz.de/10005964034
Saved in:
52
Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption
Bawa, Kapil
;
Srinivasan, Srini S.
;
Srivastava, Rajendra K.
- In:
Journal of marketing research : JMR
35
(
1998
)
4
,
pp. 517-525
Persistent link: https://www.econbiz.de/10006670177
Saved in:
53
Managing Intraorganizational Diffusion of Technological Innovations
Kim, Namwoon
;
Srivastava, Rajendra K.
- In:
Industrial marketing management : the international …
27
(
1998
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10006308078
Saved in:
54
Market-Based Assets and Shareholder Value: A Framework for Analysis
Srivastava, Rajendra K.
;
Shervani, Tasadduq A.
;
Fahey, Liam
- In:
Journal of marketing
62
(
1998
)
1
,
pp. 2-18
Persistent link: https://www.econbiz.de/10005979235
Saved in:
55
Market Orientation and Organizational Performance: Is Innovation a Missing Link?
Han, Jin K.
;
Kim, Namwoon
;
Srivastava, Rajendra K.
- In:
Journal of marketing
62
(
1998
)
4
,
pp. 30-45
Persistent link: https://www.econbiz.de/10005973274
Saved in:
56
Market-based assets and shareholder value : a framework for analysis
Srivastava, Rajendra Krishan
;
Shervani, Tasadduq A.
; …
-
1997
Persistent link: https://www.econbiz.de/10000978957
Saved in:
57
Uncertainty as a management evaluation tool for infrastructure projects
Haynes, Kingsley E.
- In:
Regional science: perspectives for the future
,
(pp. 127-143)
.
1997
Persistent link: https://www.econbiz.de/10001297132
Saved in:
58
Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption
Bawa, Kapil
;
Srinivasan, Srini S.
;
Srivastava, Rajendra K.
- In:
Journal of marketing research : JMR
34
(
1997
)
4
,
pp. 517-525
Persistent link: https://www.econbiz.de/10006672514
Saved in:
59
Managing Retailer-Supplier Partnerships with EDI: Evaluation and Implementation
Maltz, Elliot
;
Srivastava, Rajendra K.
- In:
Long range planning : LRP ; international journal of …
30
(
1997
)
6
,
pp. 862-876
Persistent link: https://www.econbiz.de/10007362990
Saved in:
60
Analytic approaches to product and marketing planning : The second conference
Srivastava, Rajendra K.
(
ed.
);
Shocker, Allan D.
(
contributor
)
-
1982
Persistent link: https://www.econbiz.de/10000023898
Saved in:
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