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Search: person:"St. Davčik, Nebojša"
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Brand management
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St. Davčik, Nebojša
11
Sharma, Piyush
6
Cardinali, Silvio
1
Cedrola, Elena
1
Chan, Ricky Y. K.
1
Esperança, José Paulo
1
Hair, Joseph F.
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Hosie, Peter J.
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Jevons, Colin
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Kingshott, Russel
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Langaro, Daniela
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Ly, Amadú
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Nascimento, Rita
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Pillai, Kishore Gopalakrishna
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Journal of business research : JBR
4
The journal of product & brand management
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
European journal of marketing : EJM
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ECONIS (ZBW)
11
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11
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1
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
2
Cultural differences in deliberate counterfeit purchase behavior
Sharma, Piyush
;
Chan, Ricky Y. K.
;
St. Davčik, Nebojša
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 121-137
Persistent link: https://www.econbiz.de/10013172901
Saved in:
3
Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance
St. Davčik, Nebojša
;
Cardinali, Silvio
;
Sharma, Piyush
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 650-660
Persistent link: https://www.econbiz.de/10012494523
Saved in:
4
Interactive impact of ethnic distance and cultural familiarity on the perceived effects of free trade agreements
Kingshott, Russel
;
Sharma, Piyush
;
Hosie, Peter J.
;
St. …
- In:
Asia Pacific journal of management : APJM ; a …
36
(
2019
)
1
,
pp. 135-160
Persistent link: https://www.econbiz.de/10012040667
Saved in:
5
What drives foreign direct investment : the role of language, geographical distance, information flows and technological similarity
Ly, Amadú
;
Esperança, José Paulo
;
St. Davčik, Nebojša
- In:
Journal of business research : JBR
88
(
2018
),
pp. 111-122
Persistent link: https://www.econbiz.de/10011869587
Saved in:
6
Marketing resources, performance, and competitive advantage : a review and future research directions
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5547-5552
Persistent link: https://www.econbiz.de/10011597350
Saved in:
7
Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
Sharma, Piyush
;
St. Davčik, Nebojša
;
Pillai, Kishore …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
Saved in:
8
Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša
;
Silva, Rui Vinhas da
;
Hair, Joseph F.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
Saved in:
9
Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
Saved in:
10
The use and misuse of structural equation modeling in management research : a review and critique
St. Davčik, Nebojša
- In:
Journal of advances in management research : JAMR
11
(
2014
)
1
,
pp. 47-81
Persistent link: https://www.econbiz.de/10010372550
Saved in:
1
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