Stasch, Stanley F.; Lonsdale, Ronald T.; LaVenka, Noel M. - In: Journal of Consumer Marketing 9 (1992) 2, pp. 5-15
Describes a study reviewing recent histories of new product ideas in order to devise a framework of their sources. Proposes a classification of sources for new product ideas through laboratory, management, company situation, distribution, supplier, consumer, marketplace, foreign products, and...