Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Steffes, Erin M"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Credit card industry
3
Kreditkartengesellschaft
3
USA
3
United States
3
Beziehungsmarketing
2
Customer value
2
Kundenbindungsprogramm
2
Kundenwert
2
Loyalty program
2
Relationship marketing
2
Customer acquisition
1
Dienstleistungsmarketing
1
Kundengewinnung
1
Risikomanagement
1
Risk management
1
Services marketing
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Undetermined
2
Author
All
Murthi, B. P. S.
3
Steffes, Erin M.
3
Murthi, B P S
2
Rao, Ram C.
2
Steffes, Erin M
2
Rao, Ram C
1
Rasheed, Abdul A
1
Rasheed, Abdul M. A.
1
more ...
less ...
Published in...
All
Journal of financial services marketing : JFSM
5
Source
All
ECONIS (ZBW)
3
OLC EcoSci
2
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What price loyalty? : a fresh look at loyalty programs in the credit card industry
Murthi, B. P. S.
;
Steffes, Erin M.
;
Rasheed, Abdul M. A.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10009161454
Saved in:
2
Why are some modes of acquisition more profitable? : a study of the credit card industry
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
2
,
pp. 92-100
Persistent link: https://www.econbiz.de/10009385087
Saved in:
3
What price loyalty? A fresh look at loyalty programs in the credit card industry
Murthi, B P S
;
Steffes, Erin M
;
Rasheed, Abdul A
- In:
Journal of financial services marketing : JFSM
16
(
2011
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10009029253
Saved in:
4
Why are some modes of acquisition more profitable? A study of the credit card industry
Steffes, Erin M
;
Murthi, B P S
;
Rao, Ram C
- In:
Journal of financial services marketing : JFSM
16
(
2011
)
2
,
pp. 90-101
Persistent link: https://www.econbiz.de/10009256434
Saved in:
5
Acquisition, affinity and rewards : do they stay or do they go?
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
3
,
pp. 221-233
Persistent link: https://www.econbiz.de/10003802563
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
