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Search: person:"Su, Yiran"
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Brand management
6
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6
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6
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Sportmarketing
6
Sports marketing
6
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4
Sportler
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athlete branding
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branding
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social media
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AIDA model
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10
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English
14
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Su, Yiran
14
Kunkel, Thilo
8
Baker, Bradley J.
4
Doyle, Jason P.
4
Biscaia, Rui
3
Mamo, Yoseph
2
Andrew, Damon P. S.
1
Andrew, Damon P.S.
1
Baker, Thomas A., III.
1
Bredikhina, Nataliya
1
Du, James
1
Guo, Xuan
1
Hamari, Juho
1
Inoue, Yuhei
1
Lv, Xingyang
1
Na, Sangwon
1
Ndanga, Leah
1
Pizzo, Anthony D.
1
Scholz, Tobias M.
1
Wegner, Christine
1
Yang, Yang
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Ye, Ning
1
Zhang, Rui
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European Sport management quarterly : ESMQ
4
Journal of sport management : the official journal of the North American Society of Sport Management
3
International Journal of Sports Marketing and Sponsorship
1
International journal of sports marketing & sponsorship
1
Journal of Product & Brand Management
1
Journal of Service Management
1
Journal of travel and tourism marketing
1
Psychology & Marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
10
Other ZBW resources
4
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1
The new wave of influencers : examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness
Su, Yiran
;
Guo, Xuan
;
Wegner, Christine
;
Baker, Thomas …
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 371-388
Persistent link: https://www.econbiz.de/10014340594
Saved in:
2
We are in this together : sport brand involvement and fans' well-being
Su, Yiran
;
Du, James
;
Biscaia, Rui
;
Inoue, Yuhei
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
1
,
pp. 92-119
Persistent link: https://www.econbiz.de/10013163202
Saved in:
3
Esports scholarship review : synthesis, contributions, and future research
Pizzo, Anthony D.
;
Su, Yiran
;
Scholz, Tobias M.
;
Baker, …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 228-239
Persistent link: https://www.econbiz.de/10013255792
Saved in:
4
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
5
Exploring how live streaming affects immediate buying behavior and continuous watching intention : a multigroup analysis
Lv, Xingyang
;
Zhang, Rui
;
Su, Yiran
;
Yang, Yang
- In:
Journal of travel and tourism marketing
39
(
2022
)
1
,
pp. 109-135
Persistent link: https://www.econbiz.de/10013178082
Saved in:
6
The transformative impact of big data applications in sport marketing : current and future directions
Mamo, Yoseph
;
Su, Yiran
;
Andrew, Damon P. S.
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 594-611
Persistent link: https://www.econbiz.de/10013370393
Saved in:
7
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
8
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
9
The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran
;
Baker, Bradley J.
;
Doyle, Jason P.
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
Saved in:
10
Do not bet on your favourite football team : the influence of fan identity-based biases and sport context knowledge on game prediction accuracy
Na, Sangwon
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
3
,
pp. 396-418
Persistent link: https://www.econbiz.de/10012177434
Saved in:
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