Search Results - person:"Tang, Yihui"

Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach

Tang, Yihui; Mantrala, Murali K. - In: Industrial marketing management : the international … 119 (2024), pp. 252-263

Persistent link: https://www.econbiz.de/10014555812

Ritual and environmental ineffectiveness : how psychological ownership of community drives environmental behavior

Tang, Yihui; Felix, Reto; Hinsch, Christian - In: Psychology & marketing 41 (2024) 4, pp. 860-879

Persistent link: https://www.econbiz.de/10014519044

Community building in virtual participation charity sport events

Bunds, Kyle; Tang, Yihui; Koenigstorfer, Joerg - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1738-1764

Persistent link: https://www.econbiz.de/10014450116

Promoting social resilience in service communities : a molecular biology perspective

Tang, Yihui; Blocker, Christopher - In: The journal of services marketing 36 (2022) 7, pp. 895-907

Persistent link: https://www.econbiz.de/10013407618

When less is more : the downside of customer knowledge sharing in new product development teams

Tang, Yihui; Marinova, Detelina - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 288-307

Persistent link: https://www.econbiz.de/10012290963

Going green to be morally clean : an examination of environmental behavior among materialistic consumers

Tang, Yihui; Hinsch, Christian - In: Psychology & marketing 35 (2018) 11, pp. 845-862

Persistent link: https://www.econbiz.de/10011970110

Compulsion and reactance : Why do some green consumers fail to follow through with planned environmental behaviors?

Hinsch, Christian; Tang, Yihui (Elina); Lund, Donald J. - In: Psychology & Marketing 38 (2021) 12, pp. 2209-2226

Persistent link: https://www.econbiz.de/10012633180

Construction of heterogeneous conjoint choice designs : a new approach

Liu, Qing; Tang, Yihui - In: Marketing science 34 (2015) 3, pp. 346-366

Persistent link: https://www.econbiz.de/10011291348

Service gifts, collective social connection and reciprocity

Tang, Yihui (Elina); Hinsch, Christian; Lund, Donald J.; … - In: European Journal of Marketing 54 (2020) 10, pp. 2477-2500

Purpose: This study aims to investigate the process of service gifting (i.e. unexpected upgrades or benefits) and examine why service gifts do not always result in firm-beneficial reciprocal behaviors from consumers. Design/methodology/approach: Through a series of three studies including both...

Persistent link: https://www.econbiz.de/10012411478

Optimal resource allocation with time-varying marketing effectiveness, margins and costs

Raman, Kalyan; Mantrala, Murali K.; Sridhar, Shrihari; … - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 43-52

Persistent link: https://www.econbiz.de/10009490133