Teixeira, Jorge Grenha; Patrício, Lia; Tuunanen, Tuure - In: Journal of Service Management 30 (2019) 5, pp. 577-592
Purpose: Service design is a multidisciplinary approach that is key to service innovation, as it brings new service ideas to life. In this context, the development of new service design methods and models for creating new service futures is an important stream of service design research. Such...