Gamification in the customer journey : a conceptual model and future research opportunities
Year of publication: |
2023
|
---|---|
Authors: | Silva, Jorge Henrique de Oliveira ; Mendes, Glauco H. de Souza ; Teixeira, Jorge Grenha ; Braatz, Daniel |
Published in: |
Journal of service theory and practice. - Bingley : Emerald, ISSN 2055-6233, ZDB-ID 2807318-6. - Vol. 33.2023, 3, p. 352-386
|
Subject: | Customer engagement | Customer experience | Customer journey | Gamification | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
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