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Search: person:"Till, Brian D."
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Advertising effects
12
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12
Advertising
9
Werbung
9
Creativity
5
Kreativität
5
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3
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Till, Brian D.
19
Till, Brian
14
Wilson, Rick T.
13
Priluck, Randi
5
Till, Brian D
5
Lehnert, Kevin
4
Baack, Daniel W.
3
Stanley, Sarah M.
3
Baack, Daniel
2
Priluck, Randi Lynn
2
Waterman, Brian
2
Wilson, Rick T
2
Zdravkovic, Srdan
2
Arnold, Mark J.
1
Barone, Michael J.
1
Busler, Michael
1
Carlson, Brad D
1
Carlson, Brad D.
1
Coble, Kyle
1
Eastin, Matthew S
1
Eastin, Matthew S.
1
Fisher, James E.
1
Grossman, Randi Priluck
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1
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Ospina, José Miguel
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Rose, Randall L.
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1
Yi-Cheon Yim, Mark
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1
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1
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International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
7
Psychology & marketing
6
Journal of advertising research
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing communications
3
The journal of product & brand management
2
Advertising theory
1
Journal of advertising
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
The journal of brand management : an international journal
1
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OLC EcoSci
20
ECONIS (ZBW)
18
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1
The creative knife : does interference dull the edge of creativity effectiveness?
Lehnert, Kevin
;
Till, Brian
;
Coble, Kyle
;
Arnold, Mark J.
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 558-577
Persistent link: https://www.econbiz.de/10014339493
Saved in:
2
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
3
Advertising creativity : the role of divergence versus meaningfulness
Lehnert, Kevin
;
Till, Brian
;
Ospina, José Miguel
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 274-285
Persistent link: https://www.econbiz.de/10010408861
Saved in:
4
Advertising creativity and repetition : recall, wearout and wearin effects
Lehnert, Kevin
;
Till, Brian
;
Carlson, Brad D.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 211-231
Persistent link: https://www.econbiz.de/10009757965
Saved in:
5
Recall of preshow cinema advertising : a message processing perspective
Wilson, Rick T.
;
Till, Brian
- In:
Journal of marketing communications
19
(
2013
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10009700191
Saved in:
6
Recall of preshow cinema advertising: A message processing perspective
Wilson, Rick T.
;
Till, Brian D.
- In:
Journal of marketing communications
19
(
2013
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010057392
Saved in:
7
Advertising creativity and repetition: Recall, wearout and wearin effects
Lehnert, Kevin
;
Till, Brian D
;
Carlson, Brad D
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 211-232
Persistent link: https://www.econbiz.de/10010119906
Saved in:
8
Enhancing brand image via sponsorship : strength of association effects
Zdravkovic, Srdan
;
Till, Brian
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 113-132
Persistent link: https://www.econbiz.de/10009510690
Saved in:
9
Targeting of outdoor alcohol advertising : a study across ethnic and income groups
Wilson, Rick T.
;
Till, Brian
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 267-281
Persistent link: https://www.econbiz.de/10009671471
Saved in:
10
Managing non-traditional advertising : a message processing framework
Wilson, Rick T.
;
Till, Brian
- In:
Advertising theory
,
(pp. 337-354)
.
2012
Persistent link: https://www.econbiz.de/10009524033
Saved in:
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