Targeting of outdoor alcohol advertising : a study across ethnic and income groups
Year of publication: |
2012
|
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Authors: | Wilson, Rick T. ; Till, Brian |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 33.2012, 2, p. 267-281
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Subject: | Ethnische Gruppe | Ethnic group | Werbung | Advertising | Alkoholkonsum | Alcohol consumption | Werbewirkung | Advertising effects |
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