Arli, Denni; Tjiptono, Fandy; Tkaczynski, Aaron; … - In: Asia Pacific Journal of Marketing and Logistics 33 (2020) 5, pp. 1270-1285
Purpose: The concept of grit has been receiving increased attention in recent years. Grit is a trait that enables individuals to persevere while facing challenges and obstacles in life, sometimes “winning at any cost”. The purpose of the study is to understand how ethical views may vary...