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Search: person:"Tong, Pui Ying"
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Tong, Pui Ying
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Crosno, Jody L.
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Crosno, Jody
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
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Journal of public policy & marketing
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ECONIS (ZBW)
6
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1
The role of social norms on direct-to-physician pharmaceutical marketing payment acceptance
Tong, Pui Ying
;
Yencha, Christopher
;
Ishida, Chiharu
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 336-352
Persistent link: https://www.econbiz.de/10013384450
Saved in:
2
The effects of perceived risk on control-compliance relationships
Tong, Pui Ying
;
Crosno, Jody
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 50-59
Persistent link: https://www.econbiz.de/10013194567
Saved in:
3
Effectiveness of contracts in marketing exchange relationships : a meta-analytic review
Crosno, Jody
;
Dahlstrom, Robert
;
Liu, Yuerong
;
Tong, …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 122-139
Persistent link: https://www.econbiz.de/10012490957
Saved in:
4
Is the theory of trust and commitment in marketing relationships incomplete?
Brown, James R.
;
Crosno, Jody L.
;
Tong, Pui Ying
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 155-169
Persistent link: https://www.econbiz.de/10012004237
Saved in:
5
Just going through the motions? : an empirical investigation of control, compliance, and performance in franchisor-franchisee relationships
Crosno, Jody L.
;
Tong, Pui Ying
- In:
Journal of business research : JBR
92
(
2018
),
pp. 360-373
Persistent link: https://www.econbiz.de/10011925492
Saved in:
6
Are information asymmetry and sharing good, bad, or context dependent? : a meta-analytic review
Tong, Pui Ying
;
Crosno, Jody L.
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 167-180
Persistent link: https://www.econbiz.de/10011531542
Saved in:
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