The role of social norms on direct-to-physician pharmaceutical marketing payment acceptance
Pui Ying Tong, Christopher Yencha, and Chiharu Ishida
| Year of publication: |
2022
|
|---|---|
| Authors: | Tong, Pui Ying ; Yencha, Christopher ; Ishida, Chiharu |
| Published in: |
Journal of public policy & marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7207, ZDB-ID 2068581-6. - Vol. 41.2022, 4, p. 336-352
|
| Subject: | conflicts of interest | institutional theory | pharmaceutical marketing | social norms | Soziale Norm | Social norm | Arzneimittelmarkt | Pharmaceutical market | Pharmaindustrie | Pharmaceutical industry | Arzneimittel | Pharmaceuticals | Theorie | Theory | Institutionenökonomik | Institutional economics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/07439156221098724 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013384450