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Search: person:"Toral, S.L."
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Viral marketing
6
Virales Marketing
6
Social Web
5
Social web
5
Electronic Word-of-Mouth communities
2
Internet marketing
2
Online retailing
2
Online-Handel
2
Online-Marketing
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Unique attributes
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eWOM
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Co-occurrence analysis
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Consumer behaviour
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Context-based encoding
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Data Mining
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Data mining
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Deceptive reviews
1
Deceptive reviews generation
1
Destination management
1
Destinationsmanagement
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Discourse analysis
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Discourse theory
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Diskurstheorie
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Electronic word-of-mouth
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Gender
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Geschlecht
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Holiday behaviour
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English
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Martínez-Torres, María del Rocío
8
Toral, S. L.
8
Olmedilla, M.
4
Toral, S.L.
3
Arenas-Marquez, F. J.
1
Arenas-Márquez, F. J.
1
Barrero, F.
1
González Rodríguez, María Rosario
1
Martinez-Torres, M.R.
1
Martínez-Torres, M.R.
1
Márquez-Arenas, F. J.
1
Perez-Castro, A.
1
Send, H.
1
Teso, E.
1
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Technological forecasting & social change : an international journal
5
Technology analysis & strategic management
2
Interacting with computers : the interdisciplinary journal of human-computer interaction
1
International journal of technology management : IJTM
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
9
OLC EcoSci
2
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1
Efficiency of automatic text generators for online review content generation
Perez-Castro, A.
;
Martínez-Torres, María del Rocío
; …
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014266202
Saved in:
2
How can trustworthy influencers be identified in electronic word-of-mouth communities?
Arenas-Márquez, F. J.
;
Martínez-Torres, María del Rocío
- In:
Technological forecasting & social change : an …
166
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012693235
Saved in:
3
Identification of the unique attributes and topics within smart things open innovation communities
Olmedilla, M.
;
Send, H.
;
Toral, S. L.
- In:
Technological forecasting & social change : an …
146
(
2019
),
pp. 133-147
Persistent link: https://www.econbiz.de/10012134844
Saved in:
4
A machine learning approach for the identification of the deceptive reviews in the hospitality sector using unique attributes and sentiment orientation
Martínez-Torres, María del Rocío
;
Toral, S. L.
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 393-403
Persistent link: https://www.econbiz.de/10012063691
Saved in:
5
Application of text mining techniques to the analysis of discourse in eWOM communications from a gender perspective
Teso, E.
;
Olmedilla, M.
;
Martínez-Torres, María del Rocío
- In:
Technological forecasting & social change : an …
129
(
2018
),
pp. 131-142
Persistent link: https://www.econbiz.de/10011958041
Saved in:
6
Identifying the features of reputable users in eWOM communities by using Particle Swarm Optimization
Martínez-Torres, María del Rocío
;
Arenas-Marquez, F. J.
- In:
Technological forecasting & social change : an …
133
(
2018
),
pp. 220-228
Persistent link: https://www.econbiz.de/10011960706
Saved in:
7
Identification of the unique attributes of tourist destinations from online reviews
Toral, S. L.
;
Martínez-Torres, María del Rocío
; …
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
7
,
pp. 908-919
Persistent link: https://www.econbiz.de/10011927228
Saved in:
8
Examining the power-law distribution among eWOM communities : a characterisation approach of the Long Tail
Olmedilla, M.
;
Martínez-Torres, María del Rocío
; …
- In:
Technology analysis & strategic management
28
(
2016
)
5
,
pp. 601-613
Persistent link: https://www.econbiz.de/10011578579
Saved in:
9
Electronic word-of-mouth communities from the perspective of social network analysis
Márquez-Arenas, F. J.
;
Martínez-Torres, María del Rocío
- In:
Technology analysis & strategic management
26
(
2014
)
8
,
pp. 927-942
Persistent link: https://www.econbiz.de/10010399215
Saved in:
10
Identification of the design variables of eLearning tools
Martínez-Torres, M.R.
;
Toral, S.L.
;
Barrero, F.
- In:
Interacting with computers : the interdisciplinary …
23
(
2011
)
3
,
pp. 279-289
Persistent link: https://www.econbiz.de/10009030659
Saved in:
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