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The linguistic servicescape : speaking their language may not be enough
Touchstone, Ellen E.
;
Koslow, Scott
;
Shamdasani, Prem N.
; …
- In:
Journal of business research : JBR
72
(
2017
),
pp. 147-157
Persistent link: https://www.econbiz.de/10011645555
Saved in:
2
Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective.
Koslow, Scott
;
Shamdasani, Prem N
;
Touchstone, Ellen E
- In:
Journal of Consumer Research
20
(
1994
)
4
,
pp. 575-85
Persistent link: https://www.econbiz.de/10005785287
Saved in:
3
Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective
Koslow, Scott
;
Shamdasani, Prem N.
;
Touchstone, Ellen E.
- In:
Journal of consumer research : JCR ; an …
20
(
1994
)
4
,
pp. 575-585
Persistent link: https://www.econbiz.de/10006684233
Saved in:
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