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Search: person:"Troy, Lisa C."
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3
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Troy, Lisa C.
8
Szymanski, David M.
5
Hirunyawipada, Tanawat
2
Kroff, Michael W.
2
Paswan, Audhesh K.
2
Bharadwaj, Sundar G.
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Gerlich, R.Nicholas
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Kroff, Michael
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Journal of the Academy of Marketing Science
4
Journal of marketing
3
The profit impact of marketing strategy project : retrospect and prospects
1
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OLC EcoSci
5
ECONIS (ZBW)
3
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1
Does innovativeness enhance new product success? : Insights from a meta-analysis of the evidence
Szymanski, David M.
;
Kroff, Michael
;
Troy, Lisa C.
- In:
The profit impact of marketing strategy project : …
,
(pp. 92-123)
.
2009
Persistent link: https://www.econbiz.de/10003927257
Saved in:
2
Cross-functional integration and new product success : an empirical investigation of the findings
Troy, Lisa C.
;
Hirunyawipada, Tanawat
;
Paswan, Audhesh K.
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 132-146
Persistent link: https://www.econbiz.de/10003782534
Saved in:
3
Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings
Troy, Lisa C.
;
Hirunyawipada, Tanawat
;
Paswan, Audhesh K.
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 132-146
Persistent link: https://www.econbiz.de/10008142661
Saved in:
4
Innovativeness and new product success: insights from the cumulative evidence
Szymanski, David M.
;
Kroff, Michael W.
;
Troy, Lisa C.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10003485064
Saved in:
5
Innovativeness and new product success: insights from the cumulative evidence
Szymanski, David M.
;
Kroff, Michael W.
;
Troy, Lisa C.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10007735099
Saved in:
6
RESEARCH NOTE - Generating Now Product Ideas: An Initial Investigation of the Role of Market Information and Organizational Characteristics
Troy, Lisa C.
;
Szymanski, David M.
;
Varadarajan, P.Rajan
- In:
Journal of the Academy of Marketing Science
29
(
2001
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10006152225
Saved in:
7
RESEARCH NOTES - The Role of Slotting Fees and Introductory Allowances in Retail Buyers' New-Product Acceptance Decisions
White, J.Chris
;
Troy, Lisa C.
;
Gerlich, R.Nicholas
- In:
Journal of the Academy of Marketing Science
28
(
2000
)
2
,
pp. 291-298
Persistent link: https://www.econbiz.de/10006152496
Saved in:
8
Order of Entry and Business Performance: An Empirical Synthesis and Reexamination
Szymanski, David M.
;
Troy, Lisa C.
;
Bharadwaj, Sundar G.
- In:
Journal of marketing
59
(
1995
)
4
,
pp. 17-33
Persistent link: https://www.econbiz.de/10005995220
Saved in:
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