Tse, Tony S.M.; Tung Poon, Yiu - In: International Journal of Contemporary Hospitality Management 24 (2012) 4, pp. 507-521
Purpose – The objectives of this study are to investigate the relationship between hotel room demand and room rates, and to find a viable solution for the optimal room rate that maximizes the total profit. Design/methodology/approach – There are various studies in the literature on how room...