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Search: person:"Van Gelder, Sicco"
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Brand management
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Van Gelder, Sicco
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Anholt, Simon
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Beyond branding : [how the new values of transparency and integrity are changing the world of brands]
1
City branding : theory and cases
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The definitive book of branding
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
Global branding : strategy, creativity, and leadership
Van Gelder, Sicco
- In:
The definitive book of branding
,
(pp. 241-252)
.
2014
Persistent link: https://www.econbiz.de/10010417806
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2
City brand partnerships
Van Gelder, Sicco
- In:
City branding : theory and cases
,
(pp. 36-44)
.
2011
Persistent link: https://www.econbiz.de/10008808697
Saved in:
3
Global brand strategy : unlocking brand potential across countries, cultures & markets
Van Gelder, Sicco
-
2005
-
pbk. ed.
Persistent link: https://www.econbiz.de/10013530559
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4
Global brand strategy : unlocking branding potential across countries, cultures & markets
Van Gelder, Sicco
-
2005
Persistent link: https://www.econbiz.de/10004861473
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5
Global brand strategy : unlocking brand potential across countries, cultures & markets
Van Gelder, Sicco
-
2003
Persistent link: https://www.econbiz.de/10001783652
Saved in:
6
Branding for good?
Anholt, Simon
;
Van Gelder, Sicco
- In:
Beyond branding : [how the new values of transparency …
,
(pp. 56-68)
.
2003
Persistent link: https://www.econbiz.de/10001830142
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7
Global brand strategy : unlocking brand potential across countries, cultures & markets
Van Gelder, Sicco
-
2003
Persistent link: https://www.econbiz.de/10004734961
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