Verma, Deepti; Tripathi, Vaibhav; Singh, Ajai Pratap - In: Journal of Asia Business Studies 15 (2021) 5, pp. 732-747
Purpose: This study aims to identify factors affecting generation Z as the early adopters of mobile commerce (m-commerce). The research seeks to explore their behavioral intention to adopt m-commerce in India with consideration of gender differences while providing empirical validation for the...