Bridson, Kerrie; Evans, Jody; Varman, Rohit; Volkov, Michael - In: European Journal of Marketing 51 (2017) 9/10, pp. 1650-1668
Purpose This study aims to illuminate the way in which consumers question the authenticity and worth of musicians, leading to a classification of selling out. The authors contribute to the debate on authenticity by attending to the question of worth that is under-examined in existing literature,...