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Search: person:"Walker Reczek, Rebecca"
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Walker Reczek, Rebecca
37
Haws, Kelly L.
7
Botti, Simona
4
Giesler, Markus
4
Irwin, Julie Richt
4
Lamberton, Cait Poynor
4
Puntoni, Stefano
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Zane, Daniel M.
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Journal of marketing
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing letters : a journal of research in marketing
3
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2
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2
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Harvard-Business-Manager : das Wissen der Besten
1
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1
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1
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ECONIS (ZBW)
37
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1
Get your science out of here : when does invoking science in the marketing of consumer products backfire?
Philipp-Muller, Aviva
;
Costello, John P.
;
Walker …
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
5
,
pp. 721-740
Persistent link: https://www.econbiz.de/10013542018
Saved in:
2
Advancing OSCM scientific knowledge by replicating empirical findings : step-by-step procedure and illustration for transformative replication endeavors
Polyviou, Mikaella
;
Rungtusanatham, Johnny
;
Walker …
- In:
Decision sciences
55
(
2024
)
2
,
pp. 111-136
Persistent link: https://www.econbiz.de/10014535744
Saved in:
3
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
4
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
5
Promoting Pi day : consumer response to special day-themed sales promotions
Zane, Daniel M.
;
Walker Reczek, Rebecca
;
Haws, Kelly L.
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 652-663
Persistent link: https://www.econbiz.de/10013426626
Saved in:
6
Commentary: food and food waste : spinning a two-sided coin
Bolton, Lisa E.
;
Walker Reczek, Rebecca
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 141-143
Persistent link: https://www.econbiz.de/10013256463
Saved in:
7
How do social norms influence parents' food choices for their children? : the role of social comparison and implicit self-theories
Hogreve, Jens
;
Matta, Shashi
;
Hettich, Alexander S.
; …
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10012648985
Saved in:
8
Consumers and artificial intelligence : an experiential perspective
Puntoni, Stefano
;
Walker Reczek, Rebecca
;
Giesler, Markus
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 131-151
Persistent link: https://www.econbiz.de/10012391431
Saved in:
9
Commentary: how AI shapes consumer experiences and expectations
Cukier, Kenneth
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 152-155
Persistent link: https://www.econbiz.de/10012391432
Saved in:
10
Commentary: artificial intelligence : the marketer's dilemma
Kozinets, Robert V.
;
Gretzel, Ulrike
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 156-159
Persistent link: https://www.econbiz.de/10012391433
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