Search Results - person:"Wang, Huchen"

Did you mean: person:"Wang, yuchen" (28 results)

New approach for quality function deployment with an extended alternative queuing method under linguistic Pythagorean fuzzy environment

Ping, Ye-Jia; Liu, Ran; Wang, Ze-Ling; Liu, Hu-Chen - In: European journal of industrial engineering : EJIE 16 (2022) 3, pp. 349-370

Persistent link: https://www.econbiz.de/10013187677

Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement

Parker, Christopher J.; Wang, Huchen - In: Journal of fashion marketing and management 20 (2016) 4, pp. 487-506

Persistent link: https://www.econbiz.de/10011551765

Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement

Parker, Christopher J.; Wang, Huchen - In: Journal of Fashion Marketing and Management: An … 20 (2016) 4, pp. 487-506

Purpose The purpose of this paper is to explore the motivations of consumers engage with fashion retail applications (apps) from a consumer motivation perspective to inform the design for fashion retail apps. This is an area with increasing economic significance, yet of limited academic research...

Persistent link: https://www.econbiz.de/10014868426