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The European approach to U. S. markets : product and promotion adaptation by European multinational corporations

Ward, James J. - 1973

Persistent link: https://www.econbiz.de/10000556979

How European firms view their U. S. customers

Ward, James J. - In: The Columbia journal of world business : publ. … 8 (1973) 2, pp. 79-82

Persistent link: https://www.econbiz.de/10002963428

Product and promotion adaptation by European firms in the U. S.

Ward, James J. - In: Journal of international business studies : JIBS ; an … 4 (1973) 1, pp. 79-85

Persistent link: https://www.econbiz.de/10002963443

The European Approach to US markets : product and promotion adaptation by European multinational corporations

Ward, James J. - 1973

Persistent link: https://www.econbiz.de/10004747189

Product and Promotion Adaptation by European Firms in the U.S.

Ward, James J - In: Journal of International Business Studies 4 (1973) 1, pp. 79-85

European subsidiaries surveyed in this exhibit a strong tendency to adapt products and promotion strategies to U.S. markets. While most products are adapted in some manner, changes and their costs are relatively minor.© 1973 JIBS. Journal of International Business Studies (1973) 4, 79–85

Persistent link: https://www.econbiz.de/10005091902