Ang, Tyson; Wei, Shuqin; Arli, Denni - In: Marketing Intelligence & Planning 39 (2021) 6, pp. 809-824
Purpose: In responding to the Coronavirus (COVID-19) pandemic, drastic public health measures such as social distancing and lockdowns have been implemented across the globe to slow the spread of the virus. In the USA, the public's reaction to social distancing has been mixed, evident in a high...