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Search: person:"Whitlark, David B."
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Whitlark, David B.
15
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1
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Advances in business and management forecasting
6
Marketing research : a magazine of management and applications
5
The journal of business forecasting : methods & systems
2
Conjoint measurement : methods and applications
1
Journal of advertising research
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
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OLC EcoSci
12
ECONIS (ZBW)
4
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SCORING SUCCESS - Net promoter score: Supporting evidence, caveats and best practices, all in the name of profitable revenue
Whitlark, David B
;
Rhoads, Gary K
- In:
Marketing research : a magazine of management and …
23
(
2011
)
1
,
pp. 8-14
Persistent link: https://www.econbiz.de/10009136514
Saved in:
2
Sales forecasting with conjoint analysis by addressing its key assumptions with sequential game theory and macro-flow modeling
Whitlark, David B.
;
Smith, Scott M.
- In:
Conjoint measurement : methods and applications
,
(pp. 363-370)
.
2007
Persistent link: https://www.econbiz.de/10003544699
Saved in:
3
Using flow-through and diffusion models to forecast new product sales
Geurts, Michael D.
;
Whitlark, David B.
- In:
Advances in business and management forecasting
4
(
2006
),
pp. 139-143
Persistent link: https://www.econbiz.de/10003751365
Saved in:
4
Forecasting product sales with conjoint analysis data
Whitlark, David B.
- In:
Advances in business and management forecasting
4
(
2006
),
pp. 175-182
Persistent link: https://www.econbiz.de/10003751381
Saved in:
5
Improving sales forecasts by testing underlying hypotheses about consumer behavior : a proposed qualitative method
DeRosia, Eric David
;
Christensen, Glenn L.
;
Whitlark, …
- In:
Advances in business and management forecasting
4
(
2006
),
pp. 183-197
Persistent link: https://www.econbiz.de/10003751391
Saved in:
6
Improving sales forecasts by testing underlying hypotheses about consumer behavior : a proposed qualitative method
DeRosia, Eric D.
;
Christensen, Glenn L.
;
Whitlark, David B.
- In:
Advances in business and management forecasting
4
(
2006
),
pp. 183-197
Persistent link: https://www.econbiz.de/10009897717
Saved in:
7
Forecasting product sales with conjoint analysis data
Whitlark, David B.
- In:
Advances in business and management forecasting
4
(
2006
),
pp. 175-182
Persistent link: https://www.econbiz.de/10009897718
Saved in:
8
Using flow-through and diffusion models to forecast new product sales
Geurts, Michael D.
;
Whitlark, David B.
- In:
Advances in business and management forecasting
4
(
2006
),
pp. 139-143
Persistent link: https://www.econbiz.de/10009897720
Saved in:
9
Pick and Choose - Pick data holds promise for measuring brand performance.
Whitlark, David B.
;
Smith, Scott M.
- In:
Marketing research : a magazine of management and …
16
(
2004
)
4
,
pp. 8-15
Persistent link: https://www.econbiz.de/10007099436
Saved in:
10
Driving Your Market - Values research helps create a market-driving strategy.
Whitlark, David B.
;
Allred, Chad
- In:
Marketing research : a magazine of management and …
15
(
2003
)
4
,
pp. 33-38
Persistent link: https://www.econbiz.de/10007103246
Saved in:
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