Terawatanavong, Civilai; Whitwell, Gregory J.; Widing, … - In: Journal of Business Research 64 (2011) 8, pp. 911-918
The channel literature suggests that building a close relationship with key partners is one of the key strategies that channel members use to overcome the challenges of a changing environment. However, such a strategy may be ineffective when high technological turbulence exists in the buyer's...