//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Wieser, Verena E."
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand image
2
Markenimage
2
Brand
1
Brand management
1
Charisma
1
Consumer behaviour
1
Konsumentenverhalten
1
Management
1
Markenartikel
1
Markenführung
1
Organisation
1
Organization
1
Professional sports
1
Profisport
1
Social Web
1
Social web
1
Sport
1
Sport event
1
Sport policy
1
Sportpolitik
1
Sports
1
Sportveranstaltung
1
Value cocreation
1
Viral marketing
1
Virales Marketing
1
Web analytics
1
Webanalyse
1
brand leadership
1
charismatic authority
1
human brands
1
iconic branding
1
market moralism
1
market-level analysis
1
risk consumption
1
sport events
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Wieser, Verena E.
3
Hemetsberger, Andrea
2
Gabl, Sabrina
1
Grohs, Reinhard
1
Luedicke, Marius K.
1
Pristach, Matthias
1
Published in...
All
European Sport management quarterly : ESMQ
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Research in consumer behavior
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Charismatic entrainment : how brand leaders and consumers co-create charismatic authority in the marketplace
Wieser, Verena E.
;
Luedicke, Marius K.
;
Hemetsberger, Andrea
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 731-751
Persistent link: https://www.econbiz.de/10012799041
Saved in:
2
Value cocreation at sport events
Grohs, Reinhard
;
Wieser, Verena E.
;
Pristach, Matthias
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 69-87
Persistent link: https://www.econbiz.de/10012256470
Saved in:
3
Public brand auditing : a pathway to brand accountability
Gabl, Sabrina
;
Wieser, Verena E.
;
Hemetsberger, Andrea
-
2017
Persistent link: https://www.econbiz.de/10011593003
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->