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Search: person:"Wiggenhorn, Joan M."
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The market effect of Super Bowl advertising during a recession
Wiggenhorn, Joan M.
;
Eastman, Jacqueline K.
;
Iyer, Rajesh
; …
- In:
Journal of business and economic perspectives
36
(
2010
)
1
,
pp. 150-159
Persistent link: https://www.econbiz.de/10008650467
Saved in:
2
The short-term impact of Super Bowl advertising on stock prices : an exploratory event study
Eastman, Jacqueline K.
;
Iyer, Rajesh
;
Wiggenhorn, Joan M.
- In:
The journal of applied business research
26
(
2010
)
6
,
pp. 69-84
Persistent link: https://www.econbiz.de/10008749197
Saved in:
3
The market effect of Super Bowl advertising during a recession
Wiggenhorn, Joan M.
;
Eastman, Jacqueline K.
;
Iyer, Rajesh
; …
- In:
Journal of business and economic perspectives
36
(
2010
)
1
,
pp. 150-159
Persistent link: https://www.econbiz.de/10009881007
Saved in:
4
The short-term impact of Super Bowl advertising on stock prices : an exploratory event study
Eastman, Jacqueline K.
;
Iyer, Rajesh
;
Wiggenhorn, Joan M.
- In:
The journal of applied business research
26
(
2010
)
6
,
pp. 69-84
Persistent link: https://www.econbiz.de/10009881636
Saved in:
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