Search Results - person:"Wilkinson, J. B."

Reader Categorization of a Controversial Communication: Advertisement Versus Editorial

Wilkinson, J.B.; Hausknecht, Douglas R.; Prough, George E. - In: Journal of public policy & marketing : JPP & M ; an … 14 (1995) 2, pp. 245-254

Persistent link: https://www.econbiz.de/10007085245

Vector autoregression : a critical tool in the arsenal of sales response modeling

Leachman, Lori L. - In: Studies in economic analysis 15 (1994) 2, pp. 3-30

Persistent link: https://www.econbiz.de/10001176451

VECTOR AUTOREGRESSION: A CRITICAL TOOL IN THE ARSENAL OF SALES RESPONSE MODELING

Leachman, L.L.; Paksoy, Christie H.; Wilkinson, J.B. - In: Studies in Economics and Finance 15 (1994) 2, pp. 3-30

This research applies vector autoregression to estimate a system composed of market share and relative advertising expenditures of the seven major competitors in the U. S. replacement passenger tire market between 1972 and 1983. The results of the study suggest that a company's market share in...

Persistent link: https://www.econbiz.de/10015013800

Analysis of covariance for the removal of temporal effects in experiments with serial treatments

Paksoy, Christie H. - In: Journal of business research : JBR 14 (1986) 1, pp. 47-62

Persistent link: https://www.econbiz.de/10001021701

Analysis of covariance for the removal of temporal effects in experiments with serial treatments

Paksoy, Christie H.; Wilkinson, J. B.; Barry Mason, J. - In: Journal of Business Research 14 (1986) 1, pp. 47-62

Persistent link: https://www.econbiz.de/10005465520

A demand analysis of newspaper advertising and changes in space allocation

Wilkinson, J. B. - In: Journal of retailing 57 (1981) 2, pp. 30-48

Persistent link: https://www.econbiz.de/10003006841

Changes in financial and management conditions within the R & D organisation

Wilkinson, J. B. - In: Changing emphasis in industrial R & D : main speeches ; …, (pp. 31-35). 1972

Persistent link: https://www.econbiz.de/10003006546

The grocery shopper and food specials : a case fo subjective deception?

Wilkinson, J. B.; Mason, J. Barry - In: Journal of consumer affairs : official publication of … 8 (1974) 1, pp. 30-36

Persistent link: https://www.econbiz.de/10003006847

Number and value of food specials in different socioeconomic areas

Wilkinson, J. B.; Smith, Edward M.; Mason, J. Barry - In: Journal of retailing 49 (1973) 3, pp. 34-41

Persistent link: https://www.econbiz.de/10003006855

An intrachian analysis of supermarket overpricing, unavailability, and advertisement composition

Mason, J. Barry; Wilkinson, J. B. - In: Journal of retailing 52 (1976/77) 4, pp. 49-60

Persistent link: https://www.econbiz.de/10002469592