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Search: person:"Wottrich, Verena M."
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Wottrich, Verena M.
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Smit, Edith G.
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Voorveld, Hilde
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Noort, Guda van
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Advertising in new formats and media : current research and implications for marketers
1
Challenges in an age of dis-engagement
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Consumer Affairs
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ECONIS (ZBW)
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App Users Unwittingly in the Spotlight: A Model of Privacy Protection in Mobile Apps
Wottrich, Verena M.
;
van Reijmersdal, Eva A.
;
Smit, Edith G.
- In:
Journal of Consumer Affairs
(
2018
)
Persistent link: https://www.econbiz.de/10012094026
Saved in:
2
The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
Saved in:
3
Media multitasking and the role of task relevance in background advertising processing
Smit, Edith G.
;
Segijn, Claire M.
;
Giessen, Wendalin van de
- In:
Challenges in an age of dis-engagement
,
(pp. 197-212)
.
2017
Persistent link: https://www.econbiz.de/10011692455
Saved in:
4
Consumer responses to creative media advertising : a literature review
Eelen, Jiska
;
Rauwers, Fabiënne
;
Wottrich, Verena M.
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 19-46)
.
2016
Persistent link: https://www.econbiz.de/10011473399
Saved in:
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