Media multitasking and the role of task relevance in background advertising processing
Edith G. Smit, Claire M. Segijn, Wendalin van de Giessen, Verena M. Wottrich, Lisa Vandeberg, and Hilde A. M. Voorveld
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Smit, Edith G. ; Segijn, Claire M. ; Giessen, Wendalin van de ; Wottrich, Verena M. ; Vandeberg, Lisa ; Voorveld, Hilde |
| Published in: |
Challenges in an age of dis-engagement. - Wiesbaden, Germany : Springer Gabler, ISBN 3-658-18730-1. - 2017, p. 197-212
|
| Subject: | Multimedia | Mediennutzung | Media usage | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011692455