Sheng, Margaret L.; Hsu, Chia‐Lin; Wu, Cou‐Chen - In: Industrial Management & Data Systems 111 (2011) 7, pp. 1065-1086
Purpose – The purpose of this paper is to examine the asymmetric effect of negative and positive attribute‐level performance (i.e. effort expectancy, performance expectancy, social influence, facilitating conditions, flow experience, and satisfaction) of online social networking (OSN) on...