Search Results - person:"Yao, Shanji"

An fsQCA exploration of multiple paths to sales performance : evidence from China

Yao, Shanji; Sun, Lushun; Liu, Dewen; Han, Xueyuan - In: Journal of business-to-business marketing 31 (2024) 2, pp. 183-195

Persistent link: https://www.econbiz.de/10014574579

Reexamining corporate social responsibility and shareholder value : the inverted-U-shaped relationship and the moderation of marketing capability

Wenbin, Sun; Yao, Shanji; Govind, Rahul - In: Journal of business ethics : JOBE 160 (2019) 4, pp. 1001-1017

Persistent link: https://www.econbiz.de/10012145426

Sense of virtual community, commitment and knowledge contribution : an empirical research based on MI community

Yao, Shanji; Zheng, Xinnuo; Liu, Dewen - In: Nankai Business Review International 12 (2021) 1, pp. 131-154

Purpose: The purpose of this paper is to find a way to encourage community members to actively create content and contribute knowledge through the study of the relationship between virtual community awareness, commitment and knowledge contribution, so as to make virtual community revitalize and...

Persistent link: https://www.econbiz.de/10012541661

Asymmetric effects of regulatory focus on expected desirability and feasibility of embracing self-service technologies

Jia, He Michael; Wang, Yonggui; Ge, Lin; Shi, Guicheng; … - In: Psychology & marketing 29 (2012) 4, pp. 209-225

Persistent link: https://www.econbiz.de/10009534090

Asymmetric Effects of Regulatory Focus on Expected Desirability and Feasibility of Embracing Self‐Service Technologies

Jia, He (Michael); Wang, Yonggui; Ge, Lin; Shi, Guicheng; … - In: Psychology & marketing 29 (2012) 4, pp. 209-226

Persistent link: https://www.econbiz.de/10009847651