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Search: person:"Yoo, Chan Yun"
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Consumer behaviour
7
Konsumentenverhalten
7
Advertising effects
6
Werbewirkung
6
Internet marketing
4
Online-Marketing
4
Brand management
2
Ereignisstudie
2
Event study
2
Experiment
2
Markenführung
2
Mobile Marketing
2
Mobile marketing
2
Personality psychology
2
Persönlichkeitspsychologie
2
Search engine
2
Suchmaschine
2
USA
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United States
2
psychological distance
2
self-brand connections
2
1987-2005
1
Ad processing
1
Advertising
1
Advertising industry
1
Anwendungssoftware
1
Application software
1
Betriebliche Wertschöpfung
1
Bewertung
1
Beziehungsmarketing
1
Capital income
1
Consumption visions
1
Corporate reputation
1
Creativity
1
Digital menus
1
Enjoyment
1
Evaluation
1
Firmenimage
1
Interactive media
1
Interaktive Medien
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1
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English
15
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6
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Yoo, Chan Yun
21
Baek, Tae Hyun
3
Jeong, Jaeseok
2
Kim, Dong Hoo
2
Lee, So Young
2
Stuhlfaut, Mark W.
2
Sung, Yoon Hi
2
Yoon, Sukki
2
Kim, Eunice
1
Kim, Hyo-Gyoo
1
Kim, Kacy K.
1
Kwon, Eun Sook
1
Sung, Yongjun
1
Venmahavong, Tiffany
1
Yim, Mark Yi-Cheon
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International journal of advertising : the quarterly review of marketing communications
7
Journal of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of current issues and research in advertising : JCIRA
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Digital advertising : theory and research
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
Journal of advertising
1
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ECONIS (ZBW)
15
OLC EcoSci
6
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1
How do self-brand connections affect ad responses among South Korean consumers? : the roles of reference groups and message construals
Kim, Dong Hoo
;
Sung, Yoon Hi
;
Lee, So Young
;
Yoo, Chan Yun
- In:
International journal of market research
63
(
2021
)
4
,
pp. 494-513
Persistent link: https://www.econbiz.de/10012593927
Saved in:
2
Distance matters : the effects of self-brand connections and construal levels on ad responses
Lee, So Young
;
Yoo, Chan Yun
;
Kim, Dong Hoo
;
Sung, Yoon Hi
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10012586667
Saved in:
3
Are digital menus really better than traditional menus? : the mediating role of consumption visions and menu enjoyment
Yim, Mark Yi-Cheon
;
Yoo, Chan Yun
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 65-80
Persistent link: https://www.econbiz.de/10012289422
Saved in:
4
Five seconds to the ad : how program-induced mood affects ad countdown effects
Venmahavong, Tiffany
;
Yoon, Sukki
;
Kim, Kacy K.
;
Yoo, …
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 232-241
Persistent link: https://www.econbiz.de/10012201426
Saved in:
5
Branded app usability : conceptualization, measurement, and prediction of consumer loyalty
Baek, Tae Hyun
;
Yoo, Chan Yun
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 70-82
Persistent link: https://www.econbiz.de/10011848779
Saved in:
6
Augment yourself through virtual mirror : the impact of self-viewing and narcissism on consumer responses
Baek, Tae Hyun
;
Yoo, Chan Yun
;
Yoon, Sukki
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 421-439
Persistent link: https://www.econbiz.de/10011882002
Saved in:
7
Assessing the financial value of digital advertising : an event study approach
Yoo, Chan Yun
;
Baek, Tae Hyun
- In:
Digital advertising : theory and research
,
(pp. 222-242)
.
2017
Persistent link: https://www.econbiz.de/10011646115
Saved in:
8
Brand followers : consumer motivation and attitude towards brand communications on Twitter
Kwon, Eun Sook
;
Kim, Eunice
;
Sung, Yongjun
;
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 657-680
Persistent link: https://www.econbiz.de/10010466400
Saved in:
9
Branding potentials of keyword search ads : the effects of ad rankings on brand recognition and evaluations
Yoo, Chan Yun
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 85-99
Persistent link: https://www.econbiz.de/10010344082
Saved in:
10
A tool for evaluating advertising concepts : desirable characteristics as viewed by creative practitioners
Stuhlfaut, Mark W.
;
Yoo, Chan Yun
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10009723423
Saved in:
1
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